Building a website used to be way too hard. Enter Wix.

In 2006, Avishai Abrahami, Nadav Abrahami and Giora Kaplan were working on a startup when they ran into the same problem many others faced: web development was slow, expensive and technical. So they decided to fix it. Wix was created to give anyone the power to build a professional-looking website without writing a single line of code. Today, it's one of the most widely used website builders in the world, helping millions launch businesses, portfolios and online stores while reshaping how people think about building for the web.

Wix’s culture runs on speed, ownership and a bias for action. Teams are pushed to move fast, question everything and stay close to users. That mindset has fueled more than just product growth. It’s produced a wave of founders building standout startups across fintech, security, dev tools and beyond. Wix isn’t just a website builder. It’s become a breeding ground for the next generation of tech builders.

Giora Kaplan, Nadav Abrahami and Avishai Abrahami: the trio that turned web building into a DIY movement.

The Wix Mafia has founded 34 companies and raised $840M.

PS: Are you a Wix Mafia member interested in bringing your community together to invest in innovative ventures (and enjoy potential profits and other perks along the way)? Or perhaps you're part of another dynamic group that could be a fantastic source of startup investments?

😉 Then sign up to our waitlist

The Wix Mafia
A list of companies all within the Wix Mafia

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