The Salesforce Mafia

Khanak
February 1, 2024

The Salesforce Mafia

Salesforce is a global leader in customer relationship management (CRM) software, offering a comprehensive suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.

Founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez, Salesforce revolutionised the software industry by introducing one of the first cloud-based CRM platforms, allowing businesses to track customer activity, market to customers, and provide many more services without the need for on-premises hardware.

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Marc Benioff

The company's history is marked by rapid growth and innovation. Salesforce made its name by making software available via the internet, a novel concept at the time, which allowed it to scale quickly and offer services to businesses of all sizes. Its cloud-based model not only made CRM software more accessible but also more scalable and flexible compared to traditional on-premises software.

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The Salesforce Mafia

The Salesforce Mafia has founded 471 companies, raising $91 billion in total, as per Crunchbase data.

PS: Are you a Salesforce Mafia member interested in bringing your community together to invest in innovative ventures (and enjoy potential profits and other perks along the way)? Or perhaps you're part of another dynamic group that could be a fantastic source of startup investments? πŸ˜‰

Learn more about us and join the waitlist here.

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List of all the amazing Β companies included:

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  • Airtable
  • Okta
  • Zuora
  • G2
  • Zola
  • Kustomer
  • Qualified.com
  • AppHub
  • Endor Labs
  • Suki
  • Cyolo
  • Litify
  • Skyflow
  • Airkit
  • Unified
  • BrightEdge
  • OpenDNS
  • InsightSquared
  • You.com
  • Spectrum Labs
  • Habu
  • Rival
  • Lessonly
  • Gremlin
  • OpenComp
  • Ask-AI
  • Thunder
  • Elevate Security
  • Cacheflow
  • Bolster
  • TeachFX
  • AptEdge
  • Heymarket
  • PipeDream
  • Segmed
  • Zuplo
  • PactSafe
  • Airspeed
  • Torchlite
  • Potato Play
  • FleetPanda
  • Rypplzz
  • Full Circle Insights
  • Abbey Labs
  • Spora Health
  • Class Companion
  • Trebellar
  • HumanQ
  • Filo.co
  • Blottr
  • The League
  • Aptly
  • ListenLoop
  • CareMonkey

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Airtable

Founder: Howie Liu

Salesforce Role: Products

Capital Raised: $1.4B

Investors: CRV

Stage: Secondary Market

Airtable is a cloud-based software company that offers an online platform for creating and sharing relational databases.

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Okta

Founder: Frederic Kerrest, Todd McKinnon

Salesforce Role: Sales & Business Development, Sr. VP Development

Capital Raised: $1.2B

Investors: Greylock

Stage: Public

Okta is a management platform that secures critical resources from cloud to ground for workforce and customers.

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Zuora

Founder: Tien Tzuo

Salesforce Role: Chief Strategy Officer, Chief Marketing Officer

Capital Raised: $647.5M

Investors: Greylock

Stage: Public

Zuora provides cloud-based software on a subscription basis that helps companies launch, manage, and transform into a subscription business.

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G2

Founder: Godard Abel, Β Matt Gorniak

Salesforce Role: SVP & GM SteelBrick, SVP - WW Salesforce Quote-to-Cash

Capital Raised: $257.6M

Investors: Accel

Stage: Series D

G2 operates a software marketplace for business organizations to research, buy, and manage their software and services.

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Zola

Founder: Nobu Nakaguchi

Salesforce Role: Interaction Designer

Capital Raised: $240.8M

Investors: Lightspeed Venture Partners

Stage: Series D

Zola is a wedding company that reinvents the wedding planning and registry experience.

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Kustomer

Founder: Brad Birnbaum

Salesforce Role: VP, Engineering

Capital Raised: $233.5M

Investors: Redpoint

Stage:

Kustomer is an omnichannel Software-as-a-Service (SaaS) CRM platform specializing in customer service.

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Qualified.com

Founder: Bing Yang, Gopal Patel, Kraig Swensrud, Sean Whiteley, Thani Suchoknand

Salesforce Role: Director Product Management, Director of Engineering, Chief Marketing Officer, SVP & GM, Product Designer

Capital Raised: $163M

Investors: Norwest Venture Partners

Stage: Series C

Qualified.com is a B2B marketer that allows buyers and sales reps to connect through real-time website conversations.

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AppHub

Founder: Wilson Lee

Salesforce Role: Product Data Science - Strategy & Growth

Capital Raised: $155M

Investors: Silversmith Capital Partners

Stage: Private Equity

AppHub is a growing family of software solutions for e-commerce merchants.

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Endor Labs

Founder: Varun Badhwar

Salesforce Role: Senior Manager, Force.com Security

Capital Raised: $95M

Investors: Lightspeed Venture Partners

Stage: Series A

Endor Labs offers a dependency lifecycle management tool that facilitates the security and maintenance of open-source software.

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Suki

Founder: Anshu Sharma, Karthik Rajan

Salesforce Role: Vice President of Product Management, Vice President, Infrastructure Engineering

Capital Raised: $95M

Investors: First Round Capital

Stage: Series C

Suki is a voice-based digital assistant for doctors.

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Cyolo

Founder: Eran Shmuely

Salesforce Role: Sr. Security Engineer

Capital Raised: $85.2M

Investors: Global Founders Capital

Stage: Venture - Series Unknown

Cyolo's Zero Trust solution enables onsite and remote users to easily access their organization’s applications, servers, desktops and files.

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Litify

Founder: Terence Dohrmann

Salesforce Role: AppCloud VP, East and Canada

Capital Raised: $78.6M

Investors: Bessemer Venture Partners

Stage:

Litify is an end-to-end legal operating platform offering cloud-based software solutions for law firms and legal professionals.

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Skyflow

Founder: Anshu Sharma, Prakash Khot

Salesforce Role: Vice President of Product Management, Senior Vice President

Capital Raised: $70M

Investors: Foundation Capital

Stage: Series B

Skyflow builds a secure data privacy platform fronted by an API so all this data is secure and used as promised.

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Airkit

Founder: Stephen Ehikian

Salesforce Role: VP of Product

Capital Raised: $68M

Investors: Accel

Stage: Series B

Airkit is a low-code platform that enables organizations to design, build, and deploy applications faster.

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Unified

Founder: Jason Beckerman

Salesforce Role: Consultant

Capital Raised: $64M

Investors: Foundry Group

Stage: Debt Financing

Unified equips marketers with information and intelligence they need to make the best decisions about their social advertising investments.

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BrightEdge

Founder: Jim Yu

Salesforce Role: Director, Product Management

Capital Raised: $61.9M

Investors: Battery Ventures

Stage: Series D

BrightEdge, an SEO platform delivering an uplifted ROI, enables marketers to increase revenue from organic search.

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OpenDNS

Founder: Halsey Minor

Salesforce Role: Co-Founder / Board Member

Capital Raised: $54M

Investors: Greylock

Stage: Series C

OpenDNS is a provider of Internet security and Domain Name System services for homes and businesses.

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InsightSquared

Founder: Fred Shilmover

Salesforce Role: Summer Associate

Capital Raised: $50M

Investors: Bessemer Venture Partners

Stage: Series D

InsightSquared is a revenue intelligence platform that provides sales intelligence solutions for forecasting, accuracy, and decision-making.

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You.com

Founder: Bryan McCann, Richard Socher

Salesforce Role: Lead Research Scientist, Chief Scientist, EVP

Capital Raised: $45M

Investors: Norwest Venture Partners

Stage: Series A

You.com is an AI chatbot and search engine.

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Spectrum Labs

Founder: Joshua Newman, Justin Davis

Salesforce Role: Software Architect, Salesforce Data Studio

Capital Raised: $45M

Investors: Global Founders Capital

Stage: Series B

Spectrum Labs is a technology company that helps build a safer internet through AI content moderation.

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Habu

Founder: Matt Kilmartin, Michael Moreau, Vivek Vaidya

Salesforce Role: Chief Customer Officer, Β VP Strategic Initiatives, SVP Engineering and CTO

Capital Raised: $40M

Investors: Norwest Venture Partners

Stage: Series B

Habu is a marketing data operating system that generates value analytics from controlled datasets.

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Rival

Founder: Ryan Lissack

Salesforce Role: Senior Director, Software Engineering

Capital Raised: $33M

Investors: Upfront Ventures

Stage: Series B

Rival is a technology company building a platform for live events.

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Lessonly

Founder: Eric Tobias

Salesforce Role: Vice President, Product

Capital Raised: $29.1M

Investors: Benz Capital

Stage: Series C

Lessonly is training software that provides learning and practice services.

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Gremlin

Founder: Matthew (Forni) Fornaciari

Salesforce Role: Lead Software Engineer

Capital Raised: $28M

Investors: Index Ventures

Stage: Series B

Gremlin is he world's first hosted Chaos Engineering service.

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OpenComp

Founder: Nancy Connery, Thanh D. Nguyen

Salesforce Role: Vice President, Human Resources, Director of Enterprise Sales

Capital Raised: $24.6M

Investors: 8VC

Stage: Series A

Helping thousands of the world's fastest-growing companies grow faster and smarter, while paying fairly.

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Ask-AI

Founder: Alon Talmor

Salesforce Role: Chief Data Scientist, Data.com

Capital Raised: $20M

Investors: Leaders Fund

Stage: Series A

Ask-AI mines text-heavy corporate knowledge and customer communications for precise answers and actionable insights.

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Thunder

Founder: Carter Wigell

Salesforce Role: Sales

Capital Raised: $18M

Investors: Recognize Partners

Stage: Series

Thunder is a management consulting company that unlocks business value with intelligent frameworks and solutions.

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Elevate Security

Founder: Masha Sedova, Robert Fly

Salesforce Role: Senior Director Trust Engagement, VP

Capital Raised: $18.3M

Investors: Foundry Group

Stage:

Elevate Security is a developer of a security risk management platform that prevents account takeover and data loss.

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Cacheflow

Founder: Brian Zotter

Salesforce Role: VP Engineering

Capital Raised: $16M

Investors: GGV Capital

Stage: Seed

Cacheflow is a zero-code SaaS sales platform that automates the proposal-to-payment process.

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Bolster

Founder: Nick Badgett

Salesforce Role: Director, East Marketing

Capital Raised: $13.8M

Investors: Foundry Group

Stage: Series B

Bolster helps startup CEOs scale themselves, their leadership teams, and their boards.

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TeachFX

Founder: Berk Coker

Salesforce Role: Machine Learning Intern

Capital Raised: $13.7M

Investors: Pear VC

Stage: Series A

TeachFX is an application that provides automated feedback to teachers on the dialogue that's happening in their classroom.

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AptEdge

Founder: Aakrit Prasad

Salesforce Role: Senior Staff Software Engineer

Capital Raised: $12.9M

Investors: Sequoia Capital

Stage: Seed

AptEdge leverages generative AI to assist businesses with customer service demands.

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Heymarket

Founder: Alex R.

Salesforce Role: Lead Member of Technical Staff

Capital Raised: $11M

Investors: Harrison Metal

Stage: Series AHe

Heymarket is a professional way to text message and manage customer relationships from anywhere.

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PipeDream

Founder: Paul Hsiao

Salesforce Role: Investor

Capital Raised: $10.2M

Investors: FJ Labs

Stage: Pre-Seed

PipeDreams is the next gen, tech-powered home services provider.

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Segmed

Founder: Wojciech Adam Koszek

Salesforce Role: Senior Software Engineer

Capital Raised: $10M

Investors: Y Combinator

Stage: Seed

Segmed is a real World Imaging Data Leader.

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Zuplo

Founder: Nathan Totten

Salesforce Role: Senior Director, Product Management

Capital Raised: $9M

Investors: BoxGroup

Stage: Seed

Zuplo is a programmable API management for developers. Simpler, better alternative to Apigee and Kong.

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PactSafe

Founder: Eric Prugh

Salesforce Role: Senior Director, Content Products (Marketing Cloud)

Capital Raised: $8.2M

Investors: Signal Peak Ventures

Stage: Series A

PactSafe is a clickwrap transaction platform that enables the creation, management, acceptance/signature, and archiving of legal agreements

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Airspeed

Founder: Doug Camplejohn

Salesforce Role: EVP and GM, Sales Cloud

Capital Raised: $7.5M

Investors: Greylock

Stage: Debt Financing

Airspeed is a team-building platform for modern companies to connect digitally.

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Torchlite

Founder: Susan Marshall

Salesforce Role: Sr. Director Product Marketing Salesforce

Capital Raised: $7.3M

Investors: Render capital

Stage:

Torchlite is a platform for managing partner relationships. Including affiliate, referrals, co-selling as well as MDF, and co-marketing.

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Potato Play

Founder: Kingsley Jegan Joseph

Salesforce Role: Sr. Product Manager

Capital Raised: $7.3M

Investors: Atlas Ventures

Stage: Seed

Potato Play is a Singapore-based publisher turning mobile games from Asia into worldwide hits.

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FleetPanda

Founder: Pavan Maheshwari

Salesforce Role: Senior Member of Technical Staff

Capital Raised: $6.8M

Investors: Alumni Ventures

Stage: Seed

FleetPanda provides a logistics platform that helps manage fleet operations.

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Rypplzz

Founder: Joshua Pendrick

Salesforce Role: Business Transformation Consultant, Salesforce

Capital Raised: $6M

Investors: KB Partners

Stage: Seed

Rypplzz /ripΒ·uhlz/ has a patented software platform that connects the digital and physical worlds like never before.

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Full Circle Insights

Founder: Andrea Wildt

Salesforce Role: Director, Product Management

Capital Raised: $5.4M

Investors: Lighter Capital

Stage: Debt Financing

Full Circle Insights products give marketers full response lifecycle management solutions.

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Abbey Labs

Founder: Jeff Chao

Salesforce Role: Lead Member of Technical Staff

Capital Raised: $5.3M

Investors: Point72 Ventures

Stage: Seed

Abbey is a platform for security teams to automate and secure access to sensitive data

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Spora Health

Founder: Dan Miller

Salesforce Role: Market Research Manager

Capital Raised: $4.2M

Investors: Refactor Capital

Stage: Venture - Series Unknown

Spora Health is a primary care provider designed for people of color.

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Class Companion

Founder: Jack Forbes

Salesforce Role: Sr. Technical Consultant

Capital Raised: $4M

Investors: Index Ventures

Stage: Seed

Class Companion is a new AI technology that allows professors to provide students with immediate, individualized feedback.

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Trebellar

Founder: Diego Ferreiro Val

Salesforce Role: Principal Architect

Capital Raised: $3.5M

Investors: Haystack

Stage: Seed

Trebellar specializes in helping firms optimize building operations and space decisions to reduce carbon emissions.

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HumanQ

Founder: Nishika de Rosairo

Salesforce Role: Human Resources Partner

Capital Raised: $3.5M

Investors: Kindred Ventures

Stage: Seed

HumanQ offers executive level skills at every level of the organization for accelerated growth and impact through intimate group coaching.

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Filo.co

Founder: Matt Compton

Salesforce Role: Senior Director, Strategy and Operations, Marketing Cloud

Capital Raised: $3M

Investors: High Alpha

Stage: Seed

Filo.co is a collaborative platform for virtual events, meetings, and workshops.

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Blottr

Founder: Adam Baker

Salesforce Role: VP Enterprise Sales, UK&I

Capital Raised: $2.4M

Investors: Techstars

Stage: Non-equity Assistance

Blottr is a people-powered news service enabling anyone to capture, report and collaborate on news as it happens around them.

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The League

Founder: Amanda Bradford

Salesforce Role: Account Executive

Capital Raised: $2.3M

Investors: Third Wave Digital

Stage: Seed

The league is a dating applications that matches users based on similarities.

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Aptly

Founder: Sina Shekou

Salesforce Role: Director, Interactive Marketing

Capital Raised: $2M

Investors: Accel

Stage: Seed

Aptly is a CRM and Workflow Management for Property Teams.

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ListenLoop

Founder: Sandeep Arneja

Salesforce Role: Software Engineer

Capital Raised: $2M

Investors: Amino Capital

Stage: Seed

Display ads tailor-made for Account Based Marketing (ABM) – influence key accounts quickly and easily.

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CareMonkey

Founder: Troy Westley

Salesforce Role: Vice President, Australia & New Zealand

Capital Raised: $1.5M

Investors: New Ground Ventures

Stage: Seed

CareMonkey helps schools go paperless; automating forms, medical records, online payments, incident reporting and approval processes.

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