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Salesforce is a global leader in customer relationship management (CRM) software, offering a comprehensive suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.
Founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez, Salesforce revolutionised the software industry by introducing one of the first cloud-based CRM platforms, allowing businesses to track customer activity, market to customers, and provide many more services without the need for on-premises hardware.
The company's history is marked by rapid growth and innovation. Salesforce made its name by making software available via the internet, a novel concept at the time, which allowed it to scale quickly and offer services to businesses of all sizes. Its cloud-based model not only made CRM software more accessible but also more scalable and flexible compared to traditional on-premises software.
The Salesforce Mafia has founded 471 companies, raising $91 billion in total, as per Crunchbase data.
PS: Are you a Salesforce Mafia member interested in bringing your community together to invest in innovative ventures (and enjoy potential profits and other perks along the way)? Or perhaps you're part of another dynamic group that could be a fantastic source of startup investments? 😉
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Founder: Howie Liu
Salesforce Role: Products
Capital Raised: $1.4B
Investors: CRV
Stage: Secondary Market
Airtable is a cloud-based software company that offers an online platform for creating and sharing relational databases.
Founder: Frederic Kerrest, Todd McKinnon
Salesforce Role: Sales & Business Development, Sr. VP Development
Capital Raised: $1.2B
Investors: Greylock
Stage: Public
Okta is a management platform that secures critical resources from cloud to ground for workforce and customers.
Founder: Tien Tzuo
Salesforce Role: Chief Strategy Officer, Chief Marketing Officer
Capital Raised: $647.5M
Investors: Greylock
Stage: Public
Zuora provides cloud-based software on a subscription basis that helps companies launch, manage, and transform into a subscription business.
Founder: Godard Abel, Matt Gorniak
Salesforce Role: SVP & GM SteelBrick, SVP - WW Salesforce Quote-to-Cash
Capital Raised: $257.6M
Investors: Accel
Stage: Series D
G2 operates a software marketplace for business organizations to research, buy, and manage their software and services.
Founder: Nobu Nakaguchi
Salesforce Role: Interaction Designer
Capital Raised: $240.8M
Investors: Lightspeed Venture Partners
Stage: Series D
Zola is a wedding company that reinvents the wedding planning and registry experience.
Founder: Brad Birnbaum
Salesforce Role: VP, Engineering
Capital Raised: $233.5M
Investors: Redpoint
Stage:
Kustomer is an omnichannel Software-as-a-Service (SaaS) CRM platform specializing in customer service.
Founder: Bing Yang, Gopal Patel, Kraig Swensrud, Sean Whiteley, Thani Suchoknand
Salesforce Role: Director Product Management, Director of Engineering, Chief Marketing Officer, SVP & GM, Product Designer
Capital Raised: $163M
Investors: Norwest Venture Partners
Stage: Series C
Qualified.com is a B2B marketer that allows buyers and sales reps to connect through real-time website conversations.
Founder: Wilson Lee
Salesforce Role: Product Data Science - Strategy & Growth
Capital Raised: $155M
Investors: Silversmith Capital Partners
Stage: Private Equity
AppHub is a growing family of software solutions for e-commerce merchants.
Founder: Varun Badhwar
Salesforce Role: Senior Manager, Force.com Security
Capital Raised: $95M
Investors: Lightspeed Venture Partners
Stage: Series A
Endor Labs offers a dependency lifecycle management tool that facilitates the security and maintenance of open-source software.
Founder: Anshu Sharma, Karthik Rajan
Salesforce Role: Vice President of Product Management, Vice President, Infrastructure Engineering
Capital Raised: $95M
Investors: First Round Capital
Stage: Series C
Suki is a voice-based digital assistant for doctors.
Founder: Eran Shmuely
Salesforce Role: Sr. Security Engineer
Capital Raised: $85.2M
Investors: Global Founders Capital
Stage: Venture - Series Unknown
Cyolo's Zero Trust solution enables onsite and remote users to easily access their organization’s applications, servers, desktops and files.
Founder: Terence Dohrmann
Salesforce Role: AppCloud VP, East and Canada
Capital Raised: $78.6M
Investors: Bessemer Venture Partners
Stage:
Litify is an end-to-end legal operating platform offering cloud-based software solutions for law firms and legal professionals.
Founder: Anshu Sharma, Prakash Khot
Salesforce Role: Vice President of Product Management, Senior Vice President
Capital Raised: $70M
Investors: Foundation Capital
Stage: Series B
Skyflow builds a secure data privacy platform fronted by an API so all this data is secure and used as promised.
Founder: Stephen Ehikian
Salesforce Role: VP of Product
Capital Raised: $68M
Investors: Accel
Stage: Series B
Airkit is a low-code platform that enables organizations to design, build, and deploy applications faster.
Founder: Jason Beckerman
Salesforce Role: Consultant
Capital Raised: $64M
Investors: Foundry Group
Stage: Debt Financing
Unified equips marketers with information and intelligence they need to make the best decisions about their social advertising investments.
Founder: Jim Yu
Salesforce Role: Director, Product Management
Capital Raised: $61.9M
Investors: Battery Ventures
Stage: Series D
BrightEdge, an SEO platform delivering an uplifted ROI, enables marketers to increase revenue from organic search.
Founder: Halsey Minor
Salesforce Role: Co-Founder / Board Member
Capital Raised: $54M
Investors: Greylock
Stage: Series C
OpenDNS is a provider of Internet security and Domain Name System services for homes and businesses.
Founder: Fred Shilmover
Salesforce Role: Summer Associate
Capital Raised: $50M
Investors: Bessemer Venture Partners
Stage: Series D
InsightSquared is a revenue intelligence platform that provides sales intelligence solutions for forecasting, accuracy, and decision-making.
Founder: Bryan McCann, Richard Socher
Salesforce Role: Lead Research Scientist, Chief Scientist, EVP
Capital Raised: $45M
Investors: Norwest Venture Partners
Stage: Series A
You.com is an AI chatbot and search engine.
Founder: Joshua Newman, Justin Davis
Salesforce Role: Software Architect, Salesforce Data Studio
Capital Raised: $45M
Investors: Global Founders Capital
Stage: Series B
Spectrum Labs is a technology company that helps build a safer internet through AI content moderation.
Founder: Matt Kilmartin, Michael Moreau, Vivek Vaidya
Salesforce Role: Chief Customer Officer, VP Strategic Initiatives, SVP Engineering and CTO
Capital Raised: $40M
Investors: Norwest Venture Partners
Stage: Series B
Habu is a marketing data operating system that generates value analytics from controlled datasets.
Founder: Ryan Lissack
Salesforce Role: Senior Director, Software Engineering
Capital Raised: $33M
Investors: Upfront Ventures
Stage: Series B
Rival is a technology company building a platform for live events.
Founder: Eric Tobias
Salesforce Role: Vice President, Product
Capital Raised: $29.1M
Investors: Benz Capital
Stage: Series C
Lessonly is training software that provides learning and practice services.
Founder: Matthew (Forni) Fornaciari
Salesforce Role: Lead Software Engineer
Capital Raised: $28M
Investors: Index Ventures
Stage: Series B
Gremlin is he world's first hosted Chaos Engineering service.
Founder: Nancy Connery, Thanh D. Nguyen
Salesforce Role: Vice President, Human Resources, Director of Enterprise Sales
Capital Raised: $24.6M
Investors: 8VC
Stage: Series A
Helping thousands of the world's fastest-growing companies grow faster and smarter, while paying fairly.
Founder: Alon Talmor
Salesforce Role: Chief Data Scientist, Data.com
Capital Raised: $20M
Investors: Leaders Fund
Stage: Series A
Ask-AI mines text-heavy corporate knowledge and customer communications for precise answers and actionable insights.
Founder: Carter Wigell
Salesforce Role: Sales
Capital Raised: $18M
Investors: Recognize Partners
Stage: Series
Thunder is a management consulting company that unlocks business value with intelligent frameworks and solutions.
Founder: Masha Sedova, Robert Fly
Salesforce Role: Senior Director Trust Engagement, VP
Capital Raised: $18.3M
Investors: Foundry Group
Stage:
Elevate Security is a developer of a security risk management platform that prevents account takeover and data loss.
Founder: Brian Zotter
Salesforce Role: VP Engineering
Capital Raised: $16M
Investors: GGV Capital
Stage: Seed
Cacheflow is a zero-code SaaS sales platform that automates the proposal-to-payment process.
Founder: Nick Badgett
Salesforce Role: Director, East Marketing
Capital Raised: $13.8M
Investors: Foundry Group
Stage: Series B
Bolster helps startup CEOs scale themselves, their leadership teams, and their boards.
Founder: Berk Coker
Salesforce Role: Machine Learning Intern
Capital Raised: $13.7M
Investors: Pear VC
Stage: Series A
TeachFX is an application that provides automated feedback to teachers on the dialogue that's happening in their classroom.
Founder: Aakrit Prasad
Salesforce Role: Senior Staff Software Engineer
Capital Raised: $12.9M
Investors: Sequoia Capital
Stage: Seed
AptEdge leverages generative AI to assist businesses with customer service demands.
Founder: Alex R.
Salesforce Role: Lead Member of Technical Staff
Capital Raised: $11M
Investors: Harrison Metal
Stage: Series AHe
Heymarket is a professional way to text message and manage customer relationships from anywhere.
Founder: Paul Hsiao
Salesforce Role: Investor
Capital Raised: $10.2M
Investors: FJ Labs
Stage: Pre-Seed
PipeDreams is the next gen, tech-powered home services provider.
Founder: Wojciech Adam Koszek
Salesforce Role: Senior Software Engineer
Capital Raised: $10M
Investors: Y Combinator
Stage: Seed
Segmed is a real World Imaging Data Leader.
Founder: Nathan Totten
Salesforce Role: Senior Director, Product Management
Capital Raised: $9M
Investors: BoxGroup
Stage: Seed
Zuplo is a programmable API management for developers. Simpler, better alternative to Apigee and Kong.
Founder: Eric Prugh
Salesforce Role: Senior Director, Content Products (Marketing Cloud)
Capital Raised: $8.2M
Investors: Signal Peak Ventures
Stage: Series A
PactSafe is a clickwrap transaction platform that enables the creation, management, acceptance/signature, and archiving of legal agreements
Founder: Doug Camplejohn
Salesforce Role: EVP and GM, Sales Cloud
Capital Raised: $7.5M
Investors: Greylock
Stage: Debt Financing
Airspeed is a team-building platform for modern companies to connect digitally.
Founder: Susan Marshall
Salesforce Role: Sr. Director Product Marketing Salesforce
Capital Raised: $7.3M
Investors: Render capital
Stage:
Torchlite is a platform for managing partner relationships. Including affiliate, referrals, co-selling as well as MDF, and co-marketing.
Founder: Kingsley Jegan Joseph
Salesforce Role: Sr. Product Manager
Capital Raised: $7.3M
Investors: Atlas Ventures
Stage: Seed
Potato Play is a Singapore-based publisher turning mobile games from Asia into worldwide hits.
Founder: Pavan Maheshwari
Salesforce Role: Senior Member of Technical Staff
Capital Raised: $6.8M
Investors: Alumni Ventures
Stage: Seed
FleetPanda provides a logistics platform that helps manage fleet operations.
Founder: Joshua Pendrick
Salesforce Role: Business Transformation Consultant, Salesforce
Capital Raised: $6M
Investors: KB Partners
Stage: Seed
Rypplzz /rip·uhlz/ has a patented software platform that connects the digital and physical worlds like never before.
Founder: Andrea Wildt
Salesforce Role: Director, Product Management
Capital Raised: $5.4M
Investors: Lighter Capital
Stage: Debt Financing
Full Circle Insights products give marketers full response lifecycle management solutions.
Founder: Jeff Chao
Salesforce Role: Lead Member of Technical Staff
Capital Raised: $5.3M
Investors: Point72 Ventures
Stage: Seed
Abbey is a platform for security teams to automate and secure access to sensitive data
Founder: Dan Miller
Salesforce Role: Market Research Manager
Capital Raised: $4.2M
Investors: Refactor Capital
Stage: Venture - Series Unknown
Spora Health is a primary care provider designed for people of color.
Founder: Jack Forbes
Salesforce Role: Sr. Technical Consultant
Capital Raised: $4M
Investors: Index Ventures
Stage: Seed
Class Companion is a new AI technology that allows professors to provide students with immediate, individualized feedback.
Founder: Diego Ferreiro Val
Salesforce Role: Principal Architect
Capital Raised: $3.5M
Investors: Haystack
Stage: Seed
Trebellar specializes in helping firms optimize building operations and space decisions to reduce carbon emissions.
Founder: Nishika de Rosairo
Salesforce Role: Human Resources Partner
Capital Raised: $3.5M
Investors: Kindred Ventures
Stage: Seed
HumanQ offers executive level skills at every level of the organization for accelerated growth and impact through intimate group coaching.
Founder: Matt Compton
Salesforce Role: Senior Director, Strategy and Operations, Marketing Cloud
Capital Raised: $3M
Investors: High Alpha
Stage: Seed
Filo.co is a collaborative platform for virtual events, meetings, and workshops.
Founder: Adam Baker
Salesforce Role: VP Enterprise Sales, UK&I
Capital Raised: $2.4M
Investors: Techstars
Stage: Non-equity Assistance
Blottr is a people-powered news service enabling anyone to capture, report and collaborate on news as it happens around them.
Founder: Amanda Bradford
Salesforce Role: Account Executive
Capital Raised: $2.3M
Investors: Third Wave Digital
Stage: Seed
The league is a dating applications that matches users based on similarities.
Founder: Sina Shekou
Salesforce Role: Director, Interactive Marketing
Capital Raised: $2M
Investors: Accel
Stage: Seed
Aptly is a CRM and Workflow Management for Property Teams.
Founder: Sandeep Arneja
Salesforce Role: Software Engineer
Capital Raised: $2M
Investors: Amino Capital
Stage: Seed
Display ads tailor-made for Account Based Marketing (ABM) – influence key accounts quickly and easily.
Founder: Troy Westley
Salesforce Role: Vice President, Australia & New Zealand
Capital Raised: $1.5M
Investors: New Ground Ventures
Stage: Seed
CareMonkey helps schools go paperless; automating forms, medical records, online payments, incident reporting and approval processes.