In 1909, a young French chemist set out to fix a basic but stubborn problem: safe, effective hair dye. Eugène Schueller’s formula laid the groundwork for L’Oréal, now the biggest player in global beauty. L’Oréal’s goal has stayed simple: make high-quality beauty products available to people everywhere. From luxury brands to drugstore staples, it has shaped trends while pushing into science, sustainability, and inclusivity. The company continues to expand its reach, influence, and definition of what beauty can be.

L’Oréal’s culture runs on experimentation, diversity, and a sharp focus on innovation. It hasn’t just built a market leader. It has also sparked the rise of independent founders who left to start the next wave of beauty companies.

Eugène Schueller, the chemist who turned a bad hair day into a global beauty empire.

The  L’Oréal Mafia has founded 90 companies and raised $2.1B.

PS: Are you a  L’Oréal, Mafia member interested in bringing your community together to invest in innovative ventures (and enjoy potential profits and other perks along the way)? Or perhaps you're part of another dynamic group that could be a fantastic source of startup investments?

😉 Then sign up to our waitlist

The L’Oréal Mafia
A list of companies all within the L'Oreal Mafia

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