The Hubspot Mafia

Khanak
December 4, 2023
Tech Mafias

In 2006, Dharmesh Shah and Brian Halligan founded HubSpot. The business was founded on the idea of inbound marketing, which is a method that emphasizes drawing clients with pertinent and beneficial interactions and content as opposed to intrusive ones.

Halligan and Shah noticed that consumers were becoming less interested in traditional marketing strategies and more interested in learning about goods and services through social media, blogs, and search engines.

Halligan and Shah saw an opportunity to capitalize on this change and created a software platform that offered tools for content creation, social media sharing, lead generation, and analysis to assist businesses in adapting to these changes. Their goal was to facilitate businesses' implementation of inbound marketing strategies.

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The Hubspot Mafia

The HubSpot Mafia has emerged as an influential force in the tech and business sectors, demonstrating remarkable innovation and entrepreneurial success. With a staggering 72 companies founded by its alumni, this dynamic group has collectively raised an impressive $740 million, showcasing their ability to not only envision but also actualize groundbreaking ideas.

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Most money raised: Vendr

Vendr is an anomaly within the HubSpot Mafia which is transforming the way companies manage their software purchase. It was founded by Ryan Neu, a former HubSpot director of sales for SMBs, and has grown to be the top platform for SaaS purchasing and management. The company offers a distinctive money-back guarantee that distinguishes it in the market and streamlines the process of locating, purchasing, and managing software stacks.

Vendr has raised an impressive $216 million in capital, with significant support from Y Combinator. This puts the company in a Series B stage, demonstrating its significant growth and potential within the tech industry. The company is a major player to watch in the tech ecosystem because of its creative approach and successful fundraising, which highlight its dedication to revolutionising the SaaS procurement experience for businesses.


A list of all the amazing companies covered:

  • Vendr
  • Drift
  • Hightouch
  • Reprise
  • Reforge
  • Tidelift
  • InsightSquared
  • Crayon
  • Koala Health
  • Curtsy
  • Tomorrow Farms
  • Metaplane
  • Fritz AI
  • Wonderment
  • Ply
  • Rentdrop
  • ThriveHive
  • Renewal Mill
  • Simply Homes
  • Wabbi
  • SparkToro

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Vendr

Founder: Ryan Neu

Hubspot Role: Director of Sales, SMB

Capital Raised: $216M

Investors: Y Combinator

Stage: Series B

Vendr is the leading SaaS buying & management platform that helps companies find, buy, and manage their stack, money-back guaranteed.
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Drift

Founder: David Cancel, Elias Torres

Hubspot Role: Chief Product Officer, VP of Engineering

Capital Raised: $107M

Investors: General Catalyst

Stage: Series C

Drift develops conversational marketing and sales platform.
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Hightouch

Founder: Tejas Manohar

Hubspot Role: Software Engineer Intern

Capital Raised: $92.2M

Investors: Bain Capital Ventures

Stage: Series B

Hightouch is a data platform that helps sync customer's data from the data warehouse to their CRM, marketing, and support tools.

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Reprise

Founder: Samuel Clemens

Hubspot Role: VP Product

Capital Raised: $82.2M

Investors: Bain Capital Ventures

Stage: Series B

Reprise empowers enterprise sales and marketing teams to create sales demos, product tours, and trial environments.

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Reforge

Founder: Brian Balfour

Hubspot Role: VP Growth, Sales Product Division

Capital Raised: $81M

Investors: FJ Labs

Stage: Series B

Reforge offers selective growth-focused programs for experienced professionals in marketing, product, data, and engineering.

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Tidelift

Founder: Jeremy Katz

Hubspot Role: Principal Software Engineer and Manager

Capital Raised: $73.5M

Investors: General Catalyst

Stage: Series C

Tidelift makes open source software work betterβ€”for everyone.

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InsightSquared

Founder: Samuel Clemens

Hubspot Role: VP Product

Capital Raised: $50M

Investors: Bessemer Venture Partners

Stage: Series D

InsightSquared is a revenue intelligence platform that provides sales intelligence solutions for forecasting, accuracy, and decision-making.

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Crayon

Founder: Jonah Lopin

Hubspot Role: VP Customer Success

Capital Raised: $38.1M

Investors: Bedrock Capital

Stage: Series B

Crayon is a competitive intelligence platform that enables businesses to see and seize opportunities & create sustainable advantages in their markets.

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Koala Health

Founder: Jordan Smith

Hubspot Role: Software Engineer

Capital Raised: $20M

Investors: BoxGroup

Stage: Series A

Koala Health provides medications and health products for pet needs.

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Curtsy

Founder: David Oates

Hubspot Role: Lead Product Designer, CRM

Capital Raised: $12.6M

Investors: Y Combinator

Stage: Series A

Curtsy is a software application platform that lets women buy and sell clothing, shoes, and accessories on their phones.

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Tomorrow Farms

Founder: AJ Scaramucci

Hubspot Role: Product Marketing Intern

Capital Raised: $8.5M

Investors: SVA

Stage: Seed

Wabbi is a platform that provides automated and orchestrated security governance to empower development teams.

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Metaplane

Founder: Peter Casinelli, Guru Mahendran

Hubspot Role: Senior Software Engineer, Software Engineer

Capital Raised: $8.4M

Investors: Y Combinator

Stage: Seed

Metaplane ensures everyone trusts your business' data with automatic anomaly detection, column-level lineage, and incident prevention.

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Fritz AI

Founder: Dan Abdinoor

Hubspot Role: Lead Developer, Platform Strategy

Capital Raised: $7M

Investors: Foundry Group

Stage: Seed

Fritz AI is a machine learning platform for iOS and Android developers.

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Wonderment

Founder: Brian Whalley, Jessica Meher

Hubspot Role: Director of Marketing - Inbound Sales, Head of Marketing

Capital Raised: $6M

Investors: CRV

Stage: Seed

Wonderment provides order tracking solutions that include notification updates, shipment reporting and analytics for Shopify & plus stores.

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Ply

Founder: Darion Miller

Hubspot Role: Sales Engineer

Capital Raised: $5.7M

Investors: Cleo Capital

Stage: Seed

Ply develops a materials procurement platform to assist skilled trades with capital access and cash flow management.

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Rentdrop

Founder: Ben Keller, Remen Okoruwa

Hubspot Role: Senior Product Manager, Product Lead

Capital Raised: $3M

Investors: David Nelson

Stage: Seed

Rentdrop provides fee-free rent collection to landlords and renters.

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ThriveHive

Founder: Adam Blake

Hubspot Role: Entrepreneur In Residence

Capital Raised: $2.8M

Investors: Founder Collective

Stage: Seed

ThriveHive helps in defining business goals and then come up with a custom solution maximized for ROI.

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Renewal Mill

Founder: Caroline Cotto

Hubspot Role: Women @HubSpot Program & Brand Manager

Capital Raised: $2.6M

Investors: HG Ventures

Stage: Seed

Renewal Mill is a next generation ingredients company that upcycles byproducts from food manufacturing into high-quality ingredients.

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Simply Homes

Founder: Brian Bagdasarian

Hubspot Role: Head of Conversational Growth Strategy (Chatbots/conversational marketing/AI)

Capital Raised: $2.5M

Investors: Village Global

Stage: Pre-Seed

Simply Homes is working to solve the affordable housing crisis via its ML-powered automated underwriting platform for outdated homes.

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Wabbi

Founder: Brittany Greenfield

Hubspot Role: Marketing Consultant

Capital Raised: $2M

Investors: NLA Ventures

Stage: Seed

Wabbi is a platform that provides automated and orchestrated security governance to empower development teams.

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SparkToro

Founder: Casey Henry

Hubspot Role: Growth (Inbound.org)

Capital Raised: $1.3M

Investors: Dan Shapiro

Stage: Pre-seed

SparkToro is a software company offering a search engine to discover any target audience's influential publications, channels, and people.

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